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BYJU’S becomes official sponsor of FIFA World Cup 2022

BYJU'S becomes official sponsor of FIFA World Cup 2022

BYJU’s FIFA World Cup 2022 Sponsors: India’s edtech platform, BYJU’S was named the official sponsor of the FIFA World Cup 2022 in Qatar on March 24, 2022. BYJU’S has become the first Indian sponsor of the FIFA World Cup.

Byju Raveendran, Founder and CEO, Byju’s, said in a statement, “It is an honor for us to represent India at such a prestigious global stage and to be a champion of the integration of education and sport.”

FIFA’s Chief Commercial Officer K Madati said: “We are delighted to partner with a company like BYJU’S, which is also engaging communities and empowering young people anywhere in the world.”

Significance of Byju’s FIFA deal

This will make BYJU’S the first edtech brand in the world to sponsor the FIFA World Cup. It has also become the first Indian brand to sponsor the FIFA World Cup 2022.

The announcement came after FIFA announced on 22 March that it had entered into a sponsorship agreement with Singapore-based Crypto.com for the World Cup.

Fifa World Cup 2022

The FIFA World Cup 2022 will be held in Qatar from November 21 to December 18, 2022. It will be the first FIFA World Cup to be hosted by an Arab country and the second World Cup in Asia after the 2002 FIFA World Cup.

The FIFA World Cup 2022 will be the last to host 32 teams, as the number of teams will increase to 48 from the next edition.

France is currently the world champion.

BYJU’s Indian Team Sponsor

BYJU’S is a Bangalore based Indian multinational educational technology company. It was founded in 2011 by Byju Raveendran and Divya Gokulnath.

BYJU’S is also the jersey sponsor of the Indian national cricket team. BYJU’S replaced Oppo as the jersey sponsor of the Indian team in September 2019. Byju’s contract with the BCCI includes a payment of Rs 4.61 crore for a bilateral game and Rs 1.56 for an international game.

In March 2022, the BCCI decided to extend the jersey sponsorship of Byju’s to the Indian team. The sponsorship contract was due to expire after the India vs Sri Lanka series, which consisted of three T20Is and 2 Tests.

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